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How to slowly kill a website you love
RIP to that website you totally liked. By: liz west – CC BY 2.0 Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market....
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Offbeat Families traffic 6 months later: it's all about scandal, sex, and...
Here are the site analytics for Offbeat Families, six months after it ceased publication: This traffic is mostly Facebook-driven, and the sad truth is that the posts that seem to do best over there are...
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See it, click it: the follow up
By: Bruno Cordioli – CC BY 2.0 This post I wrote six months ago may be the most important thing I've written all year. Remember the part where I said this? What does it all meeeaaaaan It means that...
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Offbeat Families post-mortem: feels, Facebook, and traffic is UP!?
Autopsy instruments by *Visceral Insoluble* – CC BY 2.0 It's been almost a month since Offbeat Families published its final new post, and I wanted to share some insights into how things have been...
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Four years is a good run: why Offbeat Families is ceasing publication (and...
Over the years, I've made no secret of the fact that Offbeat Families (formerly known as Offbeat Mama) has been a challenge. The site launched in September of 2009, and I invested four years and about...
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Offbeat Mama is becoming Offbeat Families
Header illustrations by Ellen Forney, with Blondie's transition managed by Brett Wiseman. This weekend we're flipping the switch: Offbeat Mama will become Offbeat Families. The title of the site will...
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20 year goals
Vintage Polaroid by Cory Verellen of raremediumseattle.com So, today's my 37th birthday. I celebrated last night by doing a reading at the Salon of Shame from my 1993 diary, about losing my virginity...
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When is it cultural appropriation and when is it just kids playing dress-up?
Last week on Offbeat Families, we ran a sponsored post for a family photographer featuring the image shown above. Within a day, we'd gotten two comments about it. The first very articulately raised...
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This is why we can't have nice things: the siren song of negative parenting talk
Did you hear about what that bitch said on Facebook?! gossip_bench © by ercwttmn, used under Creative Commons license. The most common question I receive about Offbeat Families is WHERE IS THE FORUM!?...
View ArticleClik here to view.
Four years is a good run: why Offbeat Families is ceasing publication (and...
Over the years, I've made no secret of the fact that Offbeat Families (formerly known as Offbeat Mama) has been a challenge. The site launched in September of 2009, and I invested four years and about...
View ArticleClik here to view.
Offbeat Mama is becoming Offbeat Families
Header illustrations by Ellen Forney, with Blondie's transition managed by Brett Wiseman. This weekend we're flipping the switch: Offbeat Mama will become Offbeat Families. The title of the site will...
View ArticleClik here to view.
20 year goals
Vintage Polaroid by Cory Verellen of raremediumseattle.com So, today's my 37th birthday. I celebrated last night by doing a reading at the Salon of Shame from my 1993 diary, about losing my virginity...
View ArticleClik here to view.
When is it cultural appropriation and when is it just kids playing dress-up?
Last week on Offbeat Families, we ran a sponsored post for a family photographer featuring the image shown above. Within a day, we'd gotten two comments about it. The first very articulately raised...
View ArticleClik here to view.
This is why we can't have nice things: the siren song of negative parenting talk
Did you hear about what that bitch said on Facebook?! gossip_bench © by ercwttmn, used under Creative Commons license. The most common question I receive about Offbeat Families is WHERE IS THE FORUM!?...
View ArticleClik here to view.
Merging the Offbeat Families archive into Offbeat Home & Life
We're coming up on two years since Offbeat Families stopped publishing new posts, and what an interesting ride it has been. Traffic increased substantially after the shut-down, thanks to an aggressive...
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New templates launched on five of our sites!
After months of design and development work, this morning we launched a brand new blog template live across five of the six Offbeat Empire sites: offbeatbride.com, vendors.offbeatbride.com,...
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Wrapper ads on Offbeat Home & Life and Offbeat Families
I've had a couple readers write in this morning to report that they're seeing what's known as "wrapper ads" on both Offbeat Home & Life as well as Offbeat Families. This ad behavior is completely...
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How to slowly kill a website you love
RIP to that website you totally liked. By: liz west – CC BY 2.0 Last week on Offbeat Home & Life, we published a sponsored post about gender-neutral baby clothes, angled toward the gifts market....
View ArticleClik here to view.
Offbeat Families traffic 6 months later: it's all about scandal, sex, and...
Here are the site analytics for Offbeat Families, six months after it ceased publication: This traffic is mostly Facebook-driven, and the sad truth is that the posts that seem to do best over there are...
View ArticleClik here to view.
Delicious Monday morning stats: year over year
I know some of you out there are analytics nerds like I am, so I thought I'd take a minute to share a few metrics from across the Empire. I'm mostly focusing on year-over-year analytics here… I look at...
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